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Search engine optimization is the process of modifying a web page or website to make it more visible for the search engines. The most notable of these search engines is Google. There are many things a person can do to a web page to allow the search engine’s automatic crawlers to see and index it as something that needs to be shown in the search results for certain search terms. Search engine optimization, or SEO for short, is important for any online freelance writer to know. So what is SEO?