How to Build a Website for Freelancers – Part 2

Now that you’ve established your domain and you have your simple website built from GoDaddy, from How to Build a Website for Freelancers – Part 1, it’s time to get to the basics of what to include on your website. It’s best to keep it simple at first, until you have the funds to expand or know exactly what you want to include. Constantly changing your freelancing website can lead to your clients seeing you as being unprofessional, so it’s best to keep that to a minimum. Find a website you like from another freelancer, or maybe a few, and take note of what they include and how prominent those things are on their site. You’ll notice that three things stand out: a personal about me page, a services page, and a contact page. If you’re using the Website Tonight from GoDaddy, then these pages will be widgets on your one-page site. Let’s look at each page or widget a little closer.

 

 

The ‘About Me’ Page

Again, find a website for a freelancer that you feel is reputable or you think has similar interests or experience as yourself. Look at the kind of information they include. You’ll probably see just enough personal information to allow people to get to know them. The rest of the About Me page will describe their experience in freelancing or the specific niche they write in. It will also include their educational background and any awards or recognitions that they have received from their writing or within their industry. Some freelance writers choose to create a short list of where they’ve been published if they’ve been published in print magazines or newspapers, if they’ve posted regularly for online blogs, or where they have good reputations as a freelancer if they work mainly online or as a ghostwriter.

The ‘Services’ Page

Most freelancers have a hard time paring down their list of qualifications for their services to something that can be listed on a webpage. However, you want to highlight the services you want to provide. If you can do something for a client, but don’t particular like to do it, then don’t mention it. You can add a blurb at the bottom about the ability to inquire about other services not listed in case a client wants to hire you for something else, and that will cover it. Your site should market you as a freelance writer for what you want to do. It should also be search engine optimized so that if someone is searching for a ‘web content developer’ then your site has a high probability of showing up high in the search rankings. You can write this page in paragraphs or in bulleted lists, but if you go with paragraphs, try to add a couple of small images or lists in sporadically so that it’s not 100% text. It can get a little boring for clients to read over a lot of text when they’re only really looking for one thing. Again, find a website for a freelancer who is advertising services similar to what you will be and see how they visually present it.

The ‘Contact Me’ Page

The Contact page can be as simple as a listing of the ways in which to get in touch with you or it can be a contact form that clients would enter their information into. Some freelance writers choose to use both so that their clients have the option of contacting them in whatever way that works best for them. Your Contact page, if possible, should be linked from the other pages of your site so that it’s easy for a potential client to find your contact information and to contact you. A freelancing website is all about the client and giving them the information they need, when they need it.

So now you have your new domain established and your website set up and hosted through GoDaddy, and you have great information on your website for potential clients! If you want to spruce things up a little more, why not add a feed from your professional Twitter account, or a Facebook like button that links to your Facebook fan page?

3 Comments

Filed under Getting Started, Marketing Yourself, Tips & Hints

3 Responses to How to Build a Website for Freelancers – Part 2

  1. One of my biggest ‘faux pas’ was I didn’t have a contact form on my home page. I know. Also, I like to keep my websites clean and not overrun them with ads. This is the artist me — I prefer clean lines. Websites that are cluttered drive me nuts! 🙂

  2. Pingback: How to Solve the Five Challenges Freelance Writers Face When They Guest Post | Savvy Writing Careers

  3. Pingback: How to Solve the Five Challenges Freelance Writers Face When They Guest Post | | Savvy Writing CareersSavvy Writing Careers

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