Search engine optimization (SEO) is important for any web page or website that needs to be seen online. Reasons may include: being seen to make money from the ads it displays or product sales. Search engines find new pages to list in the page ranks every day. Where yours ends up will largely depend on how well it has been optimized for those engines. You could just pay Google, Yahoo, or Bing to put your website at the very top and not even worry about SEO. I will wait here while you get an advertising proposal from a search engine for prime link space.
Welcome back. OrganicSEO is anything that is done to your web page or website to make it appear higher in the page ranks of a well known search engine such as Google. You do not have to pay for this. There are five major things you can do to a web page to make it more search engine friendly at no cost. It will take a bit of your time. It will also take some time for the search engines to realize that you have done these things.
A Keyword Rich Page Title
The page title is not the title that shows up at the top of your site’s page to let the viewer know they are on the About Me page. The page title shows up at the top (or in the tab) of the browser. It is also the title that shows up in the search engine results. This title is a part of the HTMLcoding of a page and is not visible in the main part of the page. It should use natural language. It needs to make sense to people who see it in a search engine and should be unique. Do research on pages similar to yours to ensure that yours will stand out when it is listed in the results. Note important keywords that need to be included in it. Google will only see keywords that are included in the first 67 characters of a page title. Position the keywords appropriately for maximum page rank potential. If a page title is not included in the HTML code, it will be displayed in the search engines as Untitled. It looks unprofessional. It tells searchers nothing about the site. It will not get you anywhere with the engines.
Inviting Meta Descriptions
The meta tags in HTML that are keywords for search engines are important. They can only get the page to show up in the results. What is there to entice a web searcher to actually click on the page? It is the description below the page title that gives more information about the page that will pull someone in. The meta description should summarize the page and end with an invitation to read or click for more information. The metadescription will show in Google search results, but, not always at Yahoo or Bing. It is still a good idea to include one on all of your site’s pages. Google is popular and the others do use them enough to make it worth your time.
Informative and Engaging Site Content (with SEO)
If the content on your website is not well written or does not offer readers anything, then people are not going to come back. You are not going to get word of mouth advertising or social bookmarking traffic that will lead to more online presence. As the saying goes, the rich get richer. If you have keyword and information rich content on your website you will see the rewards in the form of more traffic. When the search engines see that you are popular, they are going to rank you higher. People must really want to get to your site. The snowball effect starts with well written SEO content that is published with your target audience in mind. Web copy should be researched for the right keywords using tools like GoogleAdWords. Those keywords should appear in key areas like bulleted lists and subheadings. However, it is possible to overuse keywords and be flagged by the search engines for keyword stuffing.
Descriptive Alt Text with Keywords
Adding keyword–richalttext (the text noted in the HTML code of a page that will be displayed if an image does not load) is another way to get those key phrases into your web page. The text is not automatically shown to viewers. Most search engines do not count those keywords toward keyword stuffing counts. You do not want to list a lot of keywords in this area. The alt text should repeat any text that is in the image. It needs to describe it. If the image fails to load properly, the viewer is not going to miss something important. It should be informational and repeat a key idea (or concept) from web page if possible. Ideally, alt text should be between 5 and 15 words and a complete, well written sentence.
Good Links with Keyword Anchor Text
All search engines look at a web page’s links when determining the page rank it should have. The more popular the sites are that you link to, the more it will contribute to your page rank. The text that you hyperlink to the other page or site should be a popular keyword. This will make it stand out on the page to both search engines and readers. You can give your own site a boost by linking all of your site’s pages on each of your other pages. As your site becomes more popular, the links show as more popular. This makes your site more popular. It is a snowball effect that will have your pages climbing in page rank.Just do not expect it to happen overnight. Bloggers caught on to the way search engines looked at linking to popular sites. They began networking with other popular bloggers. This created communities of bloggers who all linked to each others blogs and posts. All the linking helped to boost their blogs in the search engine results for their respective topics. Find links to sites that rank high in the search engines, but are related to your niche. Use a solid keyword for the anchor text.
You are creating a new web page’s HTML code. You can go above and beyond just creating a web page. Cross your fingers that it will get seen by thousands of people. Get to the top of Google for great search terms. Through the use of organicSEOprinciples, take an active approach to getting that web page to great page rankings in search engines. It is not hard. Take a good look at your web page or website. Consider giving it an overhaul, now that you know a little bit about organic SEO.
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